Local SEO Keyword Research

Local SEO Keyword Research

Picking Geo Modifiers

On the off chance that you have any involvement with local SEO you most likely definitely know this, however If you are simply beginning, here is something you should know. A decent approach to do neighborhood SEO specialty investigate is by composing in your catchphrase + the geo modifier you are hoping to focus into Google.

For instance, “Singapore Directory where to find“. While doing this, I for one like utilizing Keywords Everywhere as a free chrome augmentation, which enables me to see information on seek volume, CPC, and AdWords rivalry, as I see the query items. You can likewise utilize the Google Keyword Planner with a neighborhood seek channel to discover data on catchphrases in your general vicinity. On the off chance that you might want to take in more about how to do this you can utilize this guide by Moz.

Critical: I can’t pressure how imperative this progression is. Make an effort not to pick a zone that is super difficult to rank for, particularly on the off chance that you are new to SEO. When I initially began, I lived and kicked the bucket via look volume and CPC, yet this was an awful thought… Your concentration ought to be catchphrase trouble which is alluded to as SEO trouble in our watchword instrument.

It isn’t that it’s difficult to rank for high rivalry terms, and they might be beneficial after achieving the main page, yet I invested an absurd measure of energy and cash positioning these terms when I could have been catching low rivalry, high ticket nearby terms and leasing the sites out to neighborhood organizations. You don’t need to be the best SEO on the planet to profit, you simply need to know where to distribute your opportunity and assets.

Web optimization Competitor Analysis

I get a kick out of the chance to begin by putting a portion of the best positioned contenders into SEMrush or ahrefs and seeing which catchphrases they rank for, how much activity every watchword brings them, and what the trouble of every catchphrase is. At that point, I continue to use the great ones. From that point onward, you should do your own manual checking, and this includes writing your primary catchphrase into Google and seeing what appears.

The principle factors you need to take a gander at while gaging your opposition are backlinks, on-page variables, and I additionally prescribe taking a gander at who is in the guide pack.

Guide pack rivalry: If there are 3 organizations with 10+ 5 star surveys, at that point you can wager that they are likely accepting the lion’s share of snaps when individuals look through that catchphrase. Consider who you would call on the off chance that you completed an inquiry and the outcomes like that showed up. So regardless of whether you figure out how to get into the main 4 natural outcomes, you may even now battle with CTR (active visitor clicking percentage).

You can likewise utilize a free device from SERPs to practically change your area and get the most precise view conceivable. The cool thing about this apparatus is that it will likewise demonstrate to you the AdWords advertisements that are showing up, so you can improve thought of the majority of the general showcasing rivalry for that watchword.

Essential on-page SEO elements to search for while gaging your opposition for the site rental plan of action:

What number of words does your opposition have on the page that is positioning?

Does the substance look high caliber, or is it only a rundown of catchphrases?

What is that page’s PA (page specialist)? You can utilize MozBar to decide this.

What is the normal space expert and Majestic Trust Flow of the contending nearby business sites? (not thinking about neighborhood postings and YouTube)

Do they have the watchwords in the heading labels, content, picture alt labels, and title tag?

How is the convenience of the site? Is it quick, versatile benevolent, and simple to explore? (for the most part for CRO (change rate enhancement))

It is safe to say that they are interlinking appropriately?

Essential off-page SEO components to search for while gaging your opposition:

Check what number of connections they have coming into their site utilizing SEMRush, Moz Open Site Explorer, Ahrefs, as well as Majestic.

In reality tap on these connections and check whether they are originating from definitive sites. In the event that the connections are all from catalog sites, that is beneficial for you in light of the fact that those by and large don’t hold much power, and can be coordinated or outperformed effectively.

Investigate their grapple content profile and decide if there is a correct match stay content for the watchwords you are endeavoring to rank for. On the off chance that there is, and alternate elements appear to be somewhat feeble, you may have the capacity to presume this is one of the significant purposes behind that site’s rankings, and match it with your connections. On the off chance that the connections are altogether marked or there are not very many of them, you can expect that that space by and large has a considerable measure of trust with Google, and that is harder to reproduce in a moderately brief time traverse. On the other side, no watchword stay content could likewise imply that you can misuse the open door and take the best spot, while additionally utilizing a differing join profile obviously.

Do they have web-based social networking? Assuming this is the case, investigate and perceive how routinely they post, what number of preferences or supporters they have, and above all, how much engagement they get for each post. You are fundamentally completing a social signs review here.

Check their references and NAP consistency with Moz Local.

Goodness… That appears like a terrible parcel of work… If just there was a computerized device for discovering low rivalry catchphrases.

Truly there is! We constructed a catchphrase look into device particularly for nearby SEO associate advertising, and it can be found here. It will furnish you with terms with high hunt volume that are still moderately simple to rank. Best of all, it is totally free!

Check out: How to Design and Launch the BEST LANDING PAGE

5 Best Methods To Maximize The Social Media Traffic

5 Best Methods To Maximize The Social Media Traffic

Social media is the basic part of everyone’s life and this is the reason for which people are also using it for marketing purpose. According to Statista, you must be amazed after knowing the fact that there are more than 2,300,000,000 social media users in all over the world.  If you are running a business then you must understand the importance of social media marketing. This is also playing a significant role in attaining higher traffics for any business. There are different kinds of businesses that are using social media marketing for boosting the traffic on their website. You should also need to include this in your marketing strategies in order to grab the attention of more and more audience. In the upcoming paragraphs, you can read out the best 5 methods that will grow your presence on social media.

Publish good quality Content 

The content is playing an important role and that’s why you also need to write the best quality content for your blog. You also need to consider the length of the content which may also have a great impact on your social media growth. In addition to this, there are many more things which you should keep in your mind regarding the content.

  • The only length of the content is not able to grab the attention of your audience. You should always share the good quality content to get the attention of more readers.
  • The content should be interesting and according to the interest of your audience so that it can attract their attention.
  • You can also take an idea about the interest of your readers from the content which they have shared in the past.

Add good images

The quality of the content can also be enhanced with the help of relevant images. You may also know that most of the readers prefer to read the content with images instead of content without images. Images of your content also encourage the audience to share your content with more people. With the help of images, you can also keep your readers on your website for a long time. The different types of images may also make your content meaningful and interesting for the users. You should also try to add high-quality pictures to your posts that will surely enable the audience to pay attention to your posts.

Social sharing plugin

Using the best social sharing plugin will automatically grow the number of shares of your post. With the help of this, readers have an option to share the post easily and also in simple manner. Majority of readers always need a quick way to share otherwise they get irritated or feel bored. In that situation, the use of a good share plugin is also the key to success for getting higher social shares on your post. Always try to make it easy for your readers to share your posts on their social media accounts.

Posting frequency

Posting the fresh content on your blogs will help you to get more and more shares on your posts. You don’t need to focus on posting more and more because it doesn’t matter. The thing which you should do is to post the interesting and unique content that is sufficient to grab the attention of the readers. If you are posting once a day then it is enough but you should focus on that one post and try to make it more impressive and interesting for the readers to get more and more shares.

Remind your audience

The effective way to get more and more traffic to your website is to get more shares on your post through the social media channels. According to an abstract from a study at If you want that your readers will share your posts then you may also need to remind them for sharing the post. There are many people who always want to share the post after reading but they always forget about it. In that situation, it is your responsibility to ask them and there are effective ways available:

  • Send short and direct emails to your audience or influencers present in your industry.
  • Share the post on your social media account and tell your followers to share it.
  • At the last of every post, you should make a statement to remind the audience to share the post.   

Furthermore, with the help of above mentioned five best methods, you can easily boost the traffic on your website instantly. This will also help you to achieve your business goals by getting the perfect audience on your website.

These are the 10 Ways to build STRONG BACKLINKS for your website

These are the 10 Ways to build STRONG BACKLINKS for your website

Many companies know how to explore SEO to their advantage. Because of SEO websites have been able to rank better in the search engines’ results pages and thus position a website at a greater advantage and above competitors. When it comes to tactics employed in SEO, backlinks have been the greatest culprits. Many websites are out to maximize on the numerous advantages of backlinking and day in and day out they go out of their way to seek external pages to link to a page on their websites and thus aid in its rank on search engines.

In an attempt to do the same, this article will help you and show you smart ways on how to build strong backlinks for your website that will give you maximum results.


1.    Use the broken-link building method

This method will require that you contact a webmaster to report broken links present on their website. You can then suggest your website as a replacement for the broken link. This method will give you a one-way backlink in an effortless way considering that you are doing the webmaster a favor by caring enough to inform them that they have a broken-link. The only thank you statement to make is linking to your website.

Here is this article, Jon from SingaporeDigitalMarketing.com talks about Reverse Link Building.

2.    Never underestimate the power of social media

At this point, treat social media as your weapon of success. As a business owner running a website, you must have a very active social media presence. You can invest your time and efforts on Facebook, Twitter, Instagram, LinkedIn, and others. Choose the one that best serves your business and use it. You can also go with more than one as long as you will be able to use them all effectively.

3.    Domain relevancy

While looking for websites to link with, you have to ensure that the website has relevancy. For you to benefit from backlinks, domain relevancy is key and especially because it plays a very important role in google ranking. A website that you are linked to should have a relevant domain to your website. If it is not relevant to you, leave it.

4.    Domain authority

Domain authority (DA) will also play a big importance in google ranking of a website. Therefore, seek after sites that have high levels of domain authority so that they can be highly beneficial to you. If a website you are linked to is trustworthy, chances of your site being equally seen as credible are great. The trustworthy nature of a website that provided you with a backlink will rub off on your website.

Here is the Link where you can search for MOZ metrics for DA for free.

5.    Try guest blogging

Guest blogging is one of my favorite methods. This is because guest blogging gives you a whole different platform and audiences other than just giving or providing you with backlinks.  Being able t reach a new audience will give you an advantage because people will start to willingly search for your website and see what your website is all about. This method will typically kill two birds with one stone and give you better results.

Here is the ultimate guide by Kissmetrics about Guest Blogging.

6.    Always get listed in business directories that are in your niche

Business listings and citations have long been taken seriously by Google. Because of this, it can play out to your advantage because you can use the listings you have for SEO campaigns. Listings will give you advantages like DoFollow, relevant link, and others. You will also be able to build trust among the people, and once they trust you, you can be able to grow your website to become bigger. Just make sure that you choose only the relevant directories.

7.    Seek niche relevant forum backlinks

There are so many forums online that can help you build extremely strong backlinks. Even so, you must be able to choose and separate those that are relevant to you and those that are not. When you have found the forums relevant to your website, ensure that you are an active participator so that you can build your brand. When you represent your business with excellence, other participators will give referrals to your website, and this will require no efforts from you but to sit back and enjoy the benefits.

8.    Promote your content

Another amazing way to build strong backlinks is by promoting the content of your website. Yes, you may have excellent content, but unless other great and amazing websites get to know about it, it may not work effectively. You can decide to make contact with other sites and bloggers so that they can know what your website is all about. When they see how great and amazing you are, then you will get backlinks to your website, this is an excellent method because it gives you a chance to get backlinks from relevant, great and vital websites of your choosing.

Well, just remember CONTENT IS KING. If you do not believe, read on

9.    Use the merger technique to your advantage

This technique is very effective but very rare to come by. All you need is a domain that has expired but is still highly relevant. When you find it, carry out 301 redirecting of the domain to your site. This will give you a heavy traffic flow to your website and thus grow it and expose it further. According to MOZ article, 301 redirect may have a significant impact on your link equity. So do take not of the downside, try to avoid if possible.

10.    Take some time to focus on interviews

Interviews are becoming a very vital tool in building backlinks. When your website has become big and is dominating in a particular niche, you will be getting many invitations to be interviewed. But before you get to that point, you should seek interviews from websites that offer them. You have to ensure you have relevant information to provide to the interviewer. The more you participate in interviews, the more you will get external links to your website.


All these are simple ways and fast ways of building backlinks. Therefore, you can practice them, and you will get the desired results. Yes, it can be a little bit challenging when it comes to building backlinks but even so, if you put in a lot of effort and explore these methods, then your results will be notable. Take every opportunity you have and turn it to your advantage.

If you do not have time for such, simply check out a digital agency like Novatise who can help you in building better links for your SEO campaign at an affordable pricing. Check out their services HERE.

How to Design and Launch the BEST LANDING PAGE

How to Design and Launch the BEST LANDING PAGE

Doing business online is not easy. It seems that all e-commerce platforms are a success overnight but this is not the case. Especially when you want your traffic to get converted into loyal customers. So if you are new to the online world or have tried your hands but not getting enough response, we are here to guide you about your Landing Page. Read on.

To have a perfect landing page for your website, we bring to you 6 step simple process which would help you in getting quality leads and converting them into customer just in 10 minutes. Yes, you hear it right in only 10 MINUTES. So let us understand each step of this process.

1) Tools
It is not easy to materialize a landing page thinking it to be a cake walk, Although you would want to it to be easy. You can build one with the help of 3 such tools:-
SumoMe:- A perfect tool for your landing page, SumoMe is a set of free tools which would work for your website. To make things easy and better try their Welcome Mat feature as your template for the landing page which is free.
Dropbox:- The tool is not mandatory but keeping your visitors in mind who choose your landing page over others, it will be good to offer PDF checklists, Ebooks etc to them which can be downloaded via Dropbox.
Email Service Provider:- To engage more traffic and keep a track record of all, you would require email ids and managing them would not be easy. There are several Email service providers like ConvertKit which manages your email ids and make your work easier.

2) The Offer
The next step is the Offer which the subscriber to your page will get. So make sure you provide such an offer which would be loved by the visitors or else you won’t be having a chance to succeed. Also if you have done everything right but offer such thing which is irrelevant to customers or your audience would not want them, then it is of no use. They would not end up signing with you. So ask a question to practically understand the situation:

What is the issue or problem that your target audience might be facing?
If you crack the answer to this problem and create an offer upon it then you are sorted. Make sure the offer pertains to the need of the customer and is relevant. If it is done right, they would not mind in signing up and providing you the email ids.

landing page

3) The Headline
While reading any website content or article, you first go through its Headline, If the headline is catchy enough you would read on to content or else not. So headlines are very much important to convey your audiences. The headlines should grab audience attention but should be equally relevant. Headlines not related to your reader would not be a great deal for your landing page. Audiences are very specific and they look for numbers. Yes, they are interested in what are they offered? What would be the benefit? And what would be the outcome of it?

4) The Sub Headline
Headlines are short and crisp but it is sub headlines which play a key role in making the reader read the content below. It should be appealing and irresistible. Here are some of the tips to draft your perfect sub-headlines:-
· Have a Clear call to action in your sub-headline.
· Let them know what would they be getting from it and when.
· Showcase the benefits of it.
· Elaborate the details you missed to explain in the headline.
Letting reader know what exactly you are providing is most important. Do not feel obliged or hesitate to include what you are offering. Letting the reader know what they would be getting and benefiting out of the landing page would do the work.

5) Design, Color Scheme, and Layout
Deciding a Theme for your landing page is pivotal. Put on your creative hats and shine out the creativity from within. Using tools like SumoMe’s Welcome Mat will let you have dozens of templates, colors, and layout which will match your viewer’s needs. Include images, play with your strengths and build a design which attracts visitors. Ensure you highlight your Pop up button so that whenever someone is looking at the landing page, they can easily click on that button and visit the page.

6) The Call to Action
Colors do play a big role and the button which we talked about in the 5th stage is important to bring customers to your page. It is said that over 60% of the decisions made by the customers are based on the color itself. So do make that button Popup. Now, what should be written (text) on that button which customers would be forced to click? Imagine if you have a beauty blog, what would you click on to as a customer, “Subscribe” or “Get beauty Secrets Today”. The choice is obvious.
Here we present you some tips of writing the Text of that button.
· Words like “Free” and “Instant” are meant to be clicked by the customers as Human psychology is more inclined to such offers.
· Have the context keeping in mind the visitor. Having text as “Get MY Report” instead of “Get YOUR Report” works as a viewer would like to have his/her report and not somebody’s else’.
· Personalise your brand and throw away some words or phrases matching your brand or relates to your audience. It will surely work.

Bottom line
Follow these 6 simple and easy steps and you would end up having a perfect landing page for your website. You can see the results with a page having a conversion from visitors to subscribers and subscribers to loyal customers. Even after following all these steps and designing the best landing page, you fail to try A/B test. It is best to know from the audience via A/B test and helps in continuous optimisation.

If you do not have the time to DIY, approach Website Design company like Novatise to get the job done in the most effective manner for you.


Introduction to Gazda Group Blog

Introduction to Gazda Group Blog

We are a group of Professional digital marketers embarking on a journey to educate, inform and make noise about the NEW DIGITAL ERA.

We are basically make up of entrepreneur, digital marketer, finance guru and a engineer.

Our group of Fantastic 4 loves to blog anything about business sense. We are in relentlessly in touch with many of our friends, business partners and families who are exposed to such a world of digital content, digital advertisement, digital payment, digital commerce and digital health.

Our world is no longer the world it used to be. Our world is packed with BIG time servers, hosting BIG DATA, hosting all your information and diagnosed by Artificial Intelligence.

We are in the evolving Digital world dominated by Alibaba, Facebook, Google and Wechat.

So all readers, kindly seat tight and enjoy the ride.