These are the 10 Ways to build STRONG BACKLINKS for your website

building backlinks

Many companies know how to explore SEO to their advantage. Because of SEO websites have been able to rank better in the search engines’ results pages and thus position a website at a greater advantage and above competitors. When it comes to tactics employed in SEO, backlinks have been the greatest culprits. Many websites are out to maximize on the numerous advantages of backlinking and day in and day out they go out of their way to seek external pages to link to a page on their websites and thus aid in its rank on search engines.

In an attempt to do the same, this article will help you and show you smart ways on how to build strong backlinks for your website that will give you maximum results.


1.    Use the broken-link building method

This method will require that you contact a webmaster to report broken links present on their website. You can then suggest your website as a replacement for the broken link. This method will give you a one-way backlink in an effortless way considering that you are doing the webmaster a favor by caring enough to inform them that they have a broken-link. The only thank you statement to make is linking to your website.

Here is this article, Jon from talks about Reverse Link Building.

2.    Never underestimate the power of social media

At this point, treat social media as your weapon of success. As a business owner running a website, you must have a very active social media presence. You can invest your time and efforts on Facebook, Twitter, Instagram, LinkedIn, and others. Choose the one that best serves your business and use it. You can also go with more than one as long as you will be able to use them all effectively.

3.    Domain relevancy

While looking for websites to link with, you have to ensure that the website has relevancy. For you to benefit from backlinks, domain relevancy is key and especially because it plays a very important role in google ranking. A website that you are linked to should have a relevant domain to your website. If it is not relevant to you, leave it.

4.    Domain authority

Domain authority (DA) will also play a big importance in google ranking of a website. Therefore, seek after sites that have high levels of domain authority so that they can be highly beneficial to you. If a website you are linked to is trustworthy, chances of your site being equally seen as credible are great. The trustworthy nature of a website that provided you with a backlink will rub off on your website.

Here is the Link where you can search for MOZ metrics for DA for free.

5.    Try guest blogging

Guest blogging is one of my favorite methods. This is because guest blogging gives you a whole different platform and audiences other than just giving or providing you with backlinks.  Being able t reach a new audience will give you an advantage because people will start to willingly search for your website and see what your website is all about. This method will typically kill two birds with one stone and give you better results.

Here is the ultimate guide by Kissmetrics about Guest Blogging.

6.    Always get listed in business directories that are in your niche

Business listings and citations have long been taken seriously by Google. Because of this, it can play out to your advantage because you can use the listings you have for SEO campaigns. Listings will give you advantages like DoFollow, relevant link, and others. You will also be able to build trust among the people, and once they trust you, you can be able to grow your website to become bigger. Just make sure that you choose only the relevant directories.

7.    Seek niche relevant forum backlinks

There are so many forums online that can help you build extremely strong backlinks. Even so, you must be able to choose and separate those that are relevant to you and those that are not. When you have found the forums relevant to your website, ensure that you are an active participator so that you can build your brand. When you represent your business with excellence, other participators will give referrals to your website, and this will require no efforts from you but to sit back and enjoy the benefits.

8.    Promote your content

Another amazing way to build strong backlinks is by promoting the content of your website. Yes, you may have excellent content, but unless other great and amazing websites get to know about it, it may not work effectively. You can decide to make contact with other sites and bloggers so that they can know what your website is all about. When they see how great and amazing you are, then you will get backlinks to your website, this is an excellent method because it gives you a chance to get backlinks from relevant, great and vital websites of your choosing.

Well, just remember CONTENT IS KING. If you do not believe, read on

9.    Use the merger technique to your advantage

This technique is very effective but very rare to come by. All you need is a domain that has expired but is still highly relevant. When you find it, carry out 301 redirecting of the domain to your site. This will give you a heavy traffic flow to your website and thus grow it and expose it further. According to MOZ article, 301 redirect may have a significant impact on your link equity. So do take not of the downside, try to avoid if possible.

10.    Take some time to focus on interviews

Interviews are becoming a very vital tool in building backlinks. When your website has become big and is dominating in a particular niche, you will be getting many invitations to be interviewed. But before you get to that point, you should seek interviews from websites that offer them. You have to ensure you have relevant information to provide to the interviewer. The more you participate in interviews, the more you will get external links to your website.


All these are simple ways and fast ways of building backlinks. Therefore, you can practice them, and you will get the desired results. Yes, it can be a little bit challenging when it comes to building backlinks but even so, if you put in a lot of effort and explore these methods, then your results will be notable. Take every opportunity you have and turn it to your advantage.

If you do not have time for such, simply check out a digital agency like Novatise who can help you in building better links for your SEO campaign at an affordable pricing. Check out their services HERE.

How to Design and Launch the BEST LANDING PAGE

building landing page

Doing business online is not easy. It seems that all e-commerce platforms are a success overnight but this is not the case. Especially when you want your traffic to get converted into loyal customers. So if you are new to the online world or have tried your hands but not getting enough response, we are here to guide you about your Landing Page. Read on.

To have a perfect landing page for your website, we bring to you 6 step simple process which would help you in getting quality leads and converting them into customer just in 10 minutes. Yes, you hear it right in only 10 MINUTES. So let us understand each step of this process.

1) Tools
It is not easy to materialize a landing page thinking it to be a cake walk, Although you would want to it to be easy. You can build one with the help of 3 such tools:-
SumoMe:- A perfect tool for your landing page, SumoMe is a set of free tools which would work for your website. To make things easy and better try their Welcome Mat feature as your template for the landing page which is free.
Dropbox:- The tool is not mandatory but keeping your visitors in mind who choose your landing page over others, it will be good to offer PDF checklists, Ebooks etc to them which can be downloaded via Dropbox.
Email Service Provider:- To engage more traffic and keep a track record of all, you would require email ids and managing them would not be easy. There are several Email service providers like ConvertKit which manages your email ids and make your work easier.

2) The Offer
The next step is the Offer which the subscriber to your page will get. So make sure you provide such an offer which would be loved by the visitors or else you won’t be having a chance to succeed. Also if you have done everything right but offer such thing which is irrelevant to customers or your audience would not want them, then it is of no use. They would not end up signing with you. So ask a question to practically understand the situation:

What is the issue or problem that your target audience might be facing?
If you crack the answer to this problem and create an offer upon it then you are sorted. Make sure the offer pertains to the need of the customer and is relevant. If it is done right, they would not mind in signing up and providing you the email ids.

landing page

3) The Headline
While reading any website content or article, you first go through its Headline, If the headline is catchy enough you would read on to content or else not. So headlines are very much important to convey your audiences. The headlines should grab audience attention but should be equally relevant. Headlines not related to your reader would not be a great deal for your landing page. Audiences are very specific and they look for numbers. Yes, they are interested in what are they offered? What would be the benefit? And what would be the outcome of it?

4) The Sub Headline
Headlines are short and crisp but it is sub headlines which play a key role in making the reader read the content below. It should be appealing and irresistible. Here are some of the tips to draft your perfect sub-headlines:-
· Have a Clear call to action in your sub-headline.
· Let them know what would they be getting from it and when.
· Showcase the benefits of it.
· Elaborate the details you missed to explain in the headline.
Letting reader know what exactly you are providing is most important. Do not feel obliged or hesitate to include what you are offering. Letting the reader know what they would be getting and benefiting out of the landing page would do the work.

5) Design, Color Scheme, and Layout
Deciding a Theme for your landing page is pivotal. Put on your creative hats and shine out the creativity from within. Using tools like SumoMe’s Welcome Mat will let you have dozens of templates, colors, and layout which will match your viewer’s needs. Include images, play with your strengths and build a design which attracts visitors. Ensure you highlight your Pop up button so that whenever someone is looking at the landing page, they can easily click on that button and visit the page.

6) The Call to Action
Colors do play a big role and the button which we talked about in the 5th stage is important to bring customers to your page. It is said that over 60% of the decisions made by the customers are based on the color itself. So do make that button Popup. Now, what should be written (text) on that button which customers would be forced to click? Imagine if you have a beauty blog, what would you click on to as a customer, “Subscribe” or “Get beauty Secrets Today”. The choice is obvious.
Here we present you some tips of writing the Text of that button.
· Words like “Free” and “Instant” are meant to be clicked by the customers as Human psychology is more inclined to such offers.
· Have the context keeping in mind the visitor. Having text as “Get MY Report” instead of “Get YOUR Report” works as a viewer would like to have his/her report and not somebody’s else’.
· Personalise your brand and throw away some words or phrases matching your brand or relates to your audience. It will surely work.

Bottom line
Follow these 6 simple and easy steps and you would end up having a perfect landing page for your website. You can see the results with a page having a conversion from visitors to subscribers and subscribers to loyal customers. Even after following all these steps and designing the best landing page, you fail to try A/B test. It is best to know from the audience via A/B test and helps in continuous optimisation.

If you do not have the time to DIY, approach Website Design company like Novatise to get the job done in the most effective manner for you.


Introduction to Gazda Group Blog

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We are a group of Professional digital marketers embarking on a journey to educate, inform and make noise about the NEW DIGITAL ERA.

We are basically make up of entrepreneur, digital marketer, finance guru and a engineer.

Our group of Fantastic 4 loves to blog anything about business sense. We are in relentlessly in touch with many of our friends, business partners and families who are exposed to such a world of digital content, digital advertisement, digital payment, digital commerce and digital health.

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